Sixteen brands sit across seven verticals, in six markets. We own the comparison desks that price a transfer or a warranty, and we keep the raw files those desks were built on. A number that cannot point at a quote or a filing stays off the page.
Data points used across the network: quotes and filings, plus reviews, modelled scenarios and the regulator rows the desks actually query. Pageviews are not in this number.
Building comparison platforms since 2014, starting with Money Transfer Comparison.
International transfers guided through the payments brands.
Qualified business leads sent to banks, lenders, FX desks and warranty administrators.
American customers who used the US research desks to finish a decision.
Canadians reached through board-level education holdings.
Sixteen properties, seven verticals, six primary markets.
1,035,302,595 counts stored observations, extracted fields, modelled outputs and regulator rows. Visitors are not in this count. Built from published inventories times collection windows. Full construction sits in the inventory section below.
Rates and filings come out faster than anyone can read them. Our job is the unglamorous bit of scoring the address and putting the repair next to the contract. The film is nine seconds; the desks took a decade.
"We bring data to life." The Finofin brand film.
Live FX prints and regulator rows. Correct, and useless to anyone trying to move £10,000 or decide on a home warranty.
Sixteen sketches of how the desks behave: a score in place of seven federal files, a bar in place of a rate sheet. Lifespan research sits where a brochure used to. Every property in the network gets the same treatment, with a link to the live site.
Board-level holdings. Finofin founder Alon Rajic is a part-owner of Million Dollar Journey and the Canadian Financial Summit and serves on their boards of directors alongside the properties' operating partners. These are minority seats, not sole ownership, and Finofin does not run their day-to-day editorial or commercial work. Through these holdings, millions of Canadians have used the personal finance education on those sites.
Each vertical is a different market with its own files, from rates and lenders to contracts and repairs.
Stored observations used to power a comparison or a research page. Traffic is not in this number, and neither is a pre-printed score for every US address.
Quote books, review extracts, modelled repair cells and the federal source rows WarrantyIndex reads when someone types an address. Traffic is not in this number, and neither is a pre-computed score for every US home.
By the time someone clicks through to a bank or an FX desk, they have usually compared the real cost and the clause that would have bitten them. We have sent tens of thousands of those leads over a decade. Editorial rankings are not for sale, which is the only reason the leads are worth anything.

Started Finofin in 2015 after running SEO at Webpals, later XLMedia PLC, while that shop went from a small performance publisher to a public listing. Fifteen-plus years of building desks that have to earn a click without selling the ranking. Commentary in Entrepreneur, Business Insider, USA Today and The Motley Fool. Part-owner and board director of Million Dollar Journey and the Canadian Financial Summit.

A decade-plus in corporate banking, FX and financial publishing before the Finofin newsroom, including Barclays' Global Corporates and later WorldFirst partnerships. The copy on the payments desks still reads like someone who has sat on the other side of a dealer call. Featured by Entrepreneur, The Fintech Times, Yahoo Finance, Daily Mirror, GB News and Pound Sterling Live.
A source-checked record of interviews and expert commentary featuring Alon Rajic and Russell Gous. Research coverage sits in the same file.
Editorial partnerships, commercial conversations, or a look at how a desk is built. Start with the people who run the house.
A holding company for data-driven research and comparison brands. We bring data to life.
Referral disclosure.
Editorial independence.
Not advice.
Regulatory note.