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We Are Finofin.

... And what we do is rather simple. We conduct thorough research of certain verticals within the domain of personal finance and create kickass review and comparison websites to help prospective customers make an educated choice
We focus on coherent, yet attractive designs, smart user-friendly tools and widgets, and most importantly a well-researched, detailed and comprehensive content to match our visitors' intent.
We strive to create real added value for our website's visitors while doing well commercially.


Money Transfer Companies

We take pride in our product Money Transfer Comparison which reviews international money transfer providers and compares between their offering.

View our World First Review.

View our Currencies Direct Review.

View our TorFX Review.

View our OFX Review.

View our XE Review.

View our TransferWise Review.


Business Loan Companies

We have established Business Loan Companies a site that reviews both UK-facing and US-facing lenders and compares between them. We also just opened up our Australian version of it.

View our Prospa Review.

View our Capify Review.

View our Become Review.

View our GetCapital Review.

View our Liberis Review.

View our Fundbox Review.


DNA Kits Testing

We have created Compare DNA Kits to help clients who want to know more about their ancestry or health from the genetic standpoint. We compare leading DNA kit providers in this space.

View our 23andMe Review.

View our AncestryDNA Review.

View our MyHeritage Review.


Meal Kits in Canada

We are participating in a Joint Venture in the Canadian Meal Kits vertical, comparing the top meal kit providers and showing how the real pros and cons of each.

View our HelloFresh Review.

View our Chefs Plate Review.

View our GoodFood Review.

" The absolute fundamental aim is to make money out of satisfying customers. "

- Sir John Egan

Some details about the company

Finofin is limited liability company incorporated in Israel. Our address appear below

The firm's Managing Director is Alon Rajic, a content specialist with over a decade of experience in producing successful websites on a global scale.


We take the content that we produced and make sure it is accessible to everyone. We use plain language, create unique FAQs and infographics, and design our sites with high regard to all devices.


We use technology combined with market expertise to provide the best possible content.


We want to expose the content we have created to as many people as possible, so we actively promote our assets in various methods.

Our Focus

This is what we aspire to do.

Best Reviews

Our sites are the "go-to" place for online reviews.

Easy Navigation

It is easy to find information on our websites.


Our sites have more data than competing websites.


We love creating quality content while profiting.

Recommended Reading

Here are some of our favourite reads from around the web about content creation and marketing.


Beginner's Guide to SEO

The most comprehensive SEO guide for beginners online.

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Keyword Research Guide

The most comprehensive how-to guide for keyword research.

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User Intent By Query

Learn how Google understands the user's intent - useful for content creation and SEO.

Read More

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Contact Us

We are still in stealth mode. If you need us, contact us through our websites or via postal mail. If you have a concrete business inquiry you can contact the firm's managing director through the Linkedin icon below.

Yehuda Hanasi St. 31, Tel Aviv, Israel